line extension

line extension ˈline exˌtension noun [countable, uncountable]
MARKETING when a company adds a new product to its range in a way that takes advantage of the popularity of its existing products:

• Line extension makes financial sense - for example, starting to sell Easter decorations when your Christmas decorations are a proven seller.

— see also brand extension

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line extension UK US noun [C or U] MARKETING
PRODUCT LINE EXTENSION(Cf. ↑product line extension)

Financial and business terms. 2012.

Look at other dictionaries:

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